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Accurate measurement drives mobile marketing success

Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating

One of our largest customers was seeing a 47% traffic difference between the data gathered by their server logs compared to the Bango data

A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics Do I need

Like everyone else in this industry, I spend most of my life fully engaged with the breakneck speed of change through technology I'm in meetings, on

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At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft Looking at the current mobile market today, we were

During a recent panel session I took part in, at a mobile conference in New York, the topic of micro-transactions came up There is no arguing

Last week saw significant media coverage given over to the hot topic of mobile payments and mobile money The concentration of news is partly down to

Bango's direct billing interface to AT&T has now been live for more than five years AT&T is now planning to allow the use of the direct

but content developers need to experiment more At a recent IAB conference in London, England, the subject of how the mobile phone concentrates a

Today, at the Sprint Developer Conference, Sprint (NYSE: S) announced enhancements to its Sprint Application Developer website with the introduction