IAB webinar – Mobile Campaign Measurement
January 12th 2011, 12pm EST / 5pm GMT Register here This webinar, organized by the IAB, will provide information on how to measure your mobile
Blogs
2011: The battle of the tablets round 2…plus it’s smartphones knock out time
Not only has 2010 been described as the year of the tablet, but also the year of Apple Vs Android The year started with the launch of the Apple
Bango raises £2.4 million via Share Placement
Bango is pleased to announce that it is raising £24 million via the placement of around 17 million new shares The proceeds of the Placing will
Less than 5% of mobile app revenues this year from in-app billing…
but Bango forecasts in-app revenue growth of 600% in 2011 Demand for mobile applications has soared during 2010 Today’s smartphones have access to
Are wireless carriers being less ‘instant’ about providing customer refunds?
Few holidays in the western world are celebrated without the accompanying assault from the retail sector going into overdrive In the United States,
Accurate measurement drives mobile marketing success
Experts from Millennial Media, Somo and Yahoo! open-up on creating successful mobile campaigns It should come as no surprise that when evaluating
Providing analytics data from real users is key for accuracy
One of our largest customers was seeing a 47% traffic difference between the data gathered by their server logs compared to the Bango data
Application Analytics – Why it matters
A question that often comes up when people discuss the subject of mobile apps is measurement – What matters in the world of App Analytics Do I need
A time to switch off and re-connect
Like everyone else in this industry, I spend most of my life fully engaged with the breakneck speed of change through technology I'm in meetings, on
Has 2010 been the year of Google, Yahoo! and Microsoft?
At the end of last year we wrote about how 2010 might the year of Google, Yahoo and Microsoft Looking at the current mobile market today, we were
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